Kuvy Ax

Founder / Owner, ROOT Marketing 

ROOT Marketing & PR’s founder and owner has helped lifestyle companies “with heart” make an impression for almost two decades.

Born in Colorado, Kuvy Ax spent her formative years in England, then moved back to Colorado in 1990. After a decade working in radio, newspaper and TV as a writer, announcer, producer and promoter, an obsession with food prompted her to join Culinary School of the Rockies as Director of Avocational Programs in 2001.

In 2002, James Mazzio, a Food & Wine Magazine “Best New Chef,” hired Kuvy to handle his PR and media relations. In that moment, ROOT Marketing & PR was born.

Through ROOT Marketing & PR, Kuvy has handled public relations and marketing for almost every type of food or beverage-related company, program, and event. She’s handled PR for many restaurant openings (including Frasca Food and Wine,) coordinated many TV appearances (including Rachel Ray “Tasty Travels” at Mel’s Restaurant, and CNN Travel Channel HLN’s “The Social Life” at Piece, Love & Chocolate, and Zeal,) helped coordinate and promote hundreds of special events and festivals (including the Willamette Winery Association’s Pinot in the City.) She’s also led many national media tours, both bringing the media to her clients (e.g. multi-day tours of Colorado wine country,) and taking her clients for deskside interviews in NYC to meet media such as Food & Wine Magazine, Food Network, and Every Day with Rachael Ray.