Schedule

Sunday, January  27

1:00 – 3:00 pm: WOT Board Meeting
1:30 – 5:00 pm: WLRA Board Meeting
3:00 – 3:45 pm: PR Roundtable
Join the Wyoming Office of Tourism for a PR partner roundtable with discussions to include upcoming PR initiatives and opportunities.
3:50 – 4:35 pm: International Roundtable
Take advantage of this opportunity to learn about the current trends in the international markets the Wyoming Office of Tourism is currently targeting. Discussion will offer key insights on these important travelers.
4:40 – 5:30 pm: Industry Partnership Session: Leveraging Statewide Resources
You know about opportunities with the Office of Tourism. But are you leveraging resources offered by other state agencies? In this session you’ll learn about strategic partnerships the Office of Tourism has developed around Wyoming, and what these groups can offer to tourism partners.
6:00 – 7:00 pm: Welcome Cocktail Reception

Monday, January 28

7:00 – 8:00 am: WTIC Board Meeting
8:00 – 9:00 am: Breakfast Buffet & Strolling Trade Show Visit
9:00 – 9:15 am: Welcome
9:15 – 10:00 am: Opening Keynote: Derek Price, Expedia
10:15 – 11:00 am: Concurrent Breakout Sessions
    1. Food & Lodging Trends:  Turner, Angela Berardino & ROOT Marketing, Kuvy Ax  A new year means it’s time to start thinking about new hospitality trends! Join us as we discuss what to look out for in food and lodging for 2019 and beyond. What are travelers looking for, what’s hot right now, and what changes can you make to take advantage of what travelers want? In this session you will be exposed to new ideas and easy ways to implement some of these trends into your own business.
    2. Your Complete Guide to a New World of Digital Marketing: Simpleview, Sandee Jordan  Tourism marketing has changed significantly over the last decade and is on the cusp of another big evolution. Is your DMO ready? Learn real-world solutions that apply marketing science to consumer-centric, results-driven marketing programs. Attendees will:Get inspired with real-world examples.
      Discover how to target the right audience with the right message.
      Learn to optimize their targeted messages for multiple web mediums.
      Learn how to use critical tools like Google Experiments, Stackla, Act-On and Google Optimize.
    3. Selling Wyoming with Energy & Passion – Sales Training Part I: Master Connections Associates, Michele Joseph Getting below the surface – Uncover your customer’s real needs | Connecting what you have to what your customer’s want – Presentations that stand out |Selling today requires much more focus and intensity than in thepast. Several attributes such as energy, persuasion, integrity, passion, competitiveness and empathy are needed in addition to product knowledge. The skills that once worked may not work in the future and “sharpening the saw” has never been more important. it is critical to understand your customer’s needs and create compelling messages demonstrating how their needs will be met. In these two 90-minute breakout sessions we will review the necessary steps to create dynamite proposals and presentations and increase the amount of business you close. Please come prepared to challenge yourself to a more dynamic way of selling our beautiful state and all its attractions
11:00 – 11:45 am: Industry Sector Forum
Every year, attendees say their favorite part of Governor’s Conference is networking. So, we have created a moderated forum for attendees to do just that. Connect with your hotelier, DMO/CVB, attraction and restaurant industry peers in focus groups to discuss significant issues related to your industry. Come ready to share and learn!
11:45 – 12:15 pm: Trade Show
12:15 – 1:15 pm: Legislative Briefing Lunch
Chris Brown, Executive Director of WLRA, will review hot topics and major issues facing the industry today.
1:30 – 3:00 pm: Visit the Legislature
Board the Cheyenne Street Railway Trolley for a trip to the Jonah Business Center to visit with legislators and watch the House and Senate in action. Participants will gain insight on what’s in store for the hospitality and tourism industry and have an opportunity to interact with lawmakers about proposed industry-related legislation. Trolleys will pick up participants at the East Grand Ballroom entrance of Little America.
3:15 – 4:30 pm: Google Training Learning Lab
Ramp up your online presence by joining Google’s “Get Your Business Online.” In this hands on workshop, we will walk you through the process of getting your business registered and will offer other tips for your online presence.
3:15 – 4:30pm: Social Media Workshop
Details on this workshop focused around social media will be released soon.
6:00 – 8:00 pm: Legislative Reception

Join your industry peers as we host your Wyoming legislators for a night of food, music and networking. Sponsored by: Wyoming Lodging & Restaurant Association, Wyoming Travel Industry Coalition, Wyoming Retail Association, Wyoming Automobile Dealers Association

Tuesday, January 29

7:30 – 8:30 am: Networking Breakfast
8:30 – 9:00 am: Show & Tell: With the 150th women’s suffrage anniversary approaching, 2019 is being called the year of the Wyoming Woman. Kari Eakins from the Wyoming Department of Education will share the importance of the Women’s Suffrage anniversary and how it is unique and significant to Wyoming.
9:00 – 10:15 am: WOT Looking Forward – Wyoming Office of Tourism, Diane Shober
10:15 – 10:45 am: Trade Show
10:45 – 11:30 am: Concurrent Breakout Sessions
    1. Maximizing Your Presence on Trip Advisor: Trip Advisor, Phil Giudice  Join us for a digital reputation management seminar. Phil Giudice will cover: the scope and scale of TripAdvisor, best practices in the review space, how to improve your TripAdvisor ranking, and how to access free assets to improve your digital reputation. We will also learn more about TripAdvisor’s new social landscape! This isn’t a sales presentation, rather a working session designed to provide you with easy to understand, practical, immediately actionable information. Appropriate for owners and management of hotels, restaurants, and attractions.
    2. Creating Products to Convert Day trippers to Overnighters: Visit Franklin, Ellie Westman Chin & Jamie Cox   Being 17 miles from “It City” Nashville, TN has its advantages, however in 2017, Visit Franklin made it a mission to convert the standard day-tripper coming from Nashville to an overnight visitor. To do this, Visit Franklin enlisted strategic partnerships, including creating the first ever spirits trail in Tennessee; launching the Visit Franklin Ambassador program to create a welcoming friendly community; and listening to visitor desires to become a pet friendly city. Learn how the Visit Franklin team created the these programs, manages partnerships, and continues to expand the tourism product to convert day trippers to overnight visitors. Attendees will be inspired to create their own products and programs to encourage visitors to stay a little while longer!
    3. Selling Wyoming with Energy and Passion – Sales Training Part II: Master Connection Associates, Michele Joseph  Using stories to connect with your customers on an emotional level – Inspire your customers to dream
      | Asking for the business – Move your customer’s toward commitment.
       | Selling today requires much more focus and intensity than in thepast. Several attributes such as energy, persuasion, integrity, passion, competitiveness and empathy are needed in addition to product knowledge. The skills that once worked may not work in the future and “sharpening the saw” has never been more important. it is critical to understand your customer’s needs and create compelling messages demonstrating how their needs will be met. In these two 90-minute breakout sessions we will review the necessary steps to create dynamite proposals and presentations and increase the amount of business you close. Please come prepared to challenge yourself to a more dynamic way of selling our beautiful state and all its attractions
11:45 – 12:15 pm: Show & Tell: Rebekah Burns, Powell Economic Partnership
Rebekah will share about the power of public-private partnership and how many organizations inside and outside of Powell came together to fund a new hotel and conference center.
Darren Rudloff, CEO of Visit Cheyenne will share about Visit Cheyenne’s recent Destination Next research.
12:15 – 1:30 pm: Industry Spotlight Lunch: Proud Wyoming Women

In honor of the Year of Wyoming Women theme, hear from Wyoming women who are breaking barriers and shaking up their industries!

Jenissa Meredith, Executive Director of Sweetwater County Travel & Tourism, will present on this summer’s Proud Wyoming Women Retreat which was created in honor of local women and their journeys from the 1869 Women’s Suffrage moment to the accomplishments of present day. Ashley Hlebinsky, Curater of the Cody Firearms Museum at the Buffalo Bill Center of the West, and recent host of the new Discovery channel series, Master of Arms will share her experiences in television hosting and working in a traditionally male-dominated field.

We will also hear from special guest, Lindsay Linton Buk. Wyoming artist, photographer and director of the Women in Wyoming series, a documentary portrait photography and podcast interview collection highlighting inspiring and influential Wyoming women who make their mark in the Cowboy state. Lindsay will share the journey of this project, as well as her upcoming 2019 exhibition.

 

1:45 – 2:30 pm: Concurrent Breakout Sessions
  1. Your Complete Guide to a New World of Digital Marketing: Simpleview, Sandee Jordan  Tourism marketing has changed significantly over the last decade and is on the cusp of another big evolution. Is your DMO ready? Learn real-world solutions that apply marketing science to consumer-centric, results-driven marketing programs. Attendees will:Get inspired with real-world examples.
    Discover how to target the right audience with the right message.
    Learn to optimize their targeted messages for multiple web mediums.
    Learn how to use critical tools like Google Experiments, Stackla, Act-On and Google Optimize.
  2. Top Employment Law Challenges for Wyoming Lodging Employers: Fisher & Phillips LLP, Andria Ryan In this session you will learn how to comply with DOL requirements for tip pools and anticipated overtime regulations, requirements to accommodate employees’ religious beliefs, disabilities and pregnancy-related limitations, and how to handle transitioning and transgender employees. We will cover the latest trends in local and state laws that related to criminal background checks, sick leave, family leave and legalized marijuana. We will have a timely discussion about how to prevent and respond to harassment and how you can avoid becoming the next #MeToo employer.
2:45 – 4:00 pm: Closing Keynote: Leading the Charge, Wyoming Style: Master Connection Associates, Michele Joseph
Now more than ever, everyone on your team must understand how high the stakes are. Tourism within the US is up! People are exploring this
beautiful country and shout from the rooftop (via social media) whether it was great or not! This dynamic presentation will deliver a message on:
– How to define your service differentiation
– Setting clear expectations
– Proactive service at every level
– Feedback is the breakfast of champions
– Problem resolution and owning the customer experience
5:30 – 6:30 pm: Salute to the Industry Reception
6:30 – 9:00 pm: Salute to the Industry Gala
Enjoy an evening of elegance and celebration that includes a live auction as well as a decadent, multi-course meal prepared by the Little America culinary crew. The proceeds from this event support the goals of the WLRA Education Foundation, which was developed to serve the educational needs of the lodging and restaurant industry in Wyoming. The Education Foundation works to train, recruit and retain our valuable workforce by offering programs and partnering with other institutions on educational and mentoring initiatives across the state. The evening will wrap up with Governor Gordon presenting our industry’s biggest award, The Big Wyo, to a private-sector individual who has done and outstanding job of promotion tourism for the State of Wyoming.