Essential research & practical examples on reaching & engaging with Western and Wyoming visitors. This would combine the latest research (including custom analysis of Western Travelers) on traveler segments and their interests, passions, media use, etc from Destination Analysts. Miles Partnership will then illustrate these key research insights with US and global examples of successful creative, content, and campaigns – demonstrating how to use this research to reach and engage with potential travelers, including a range of no-cost or low-cost options.

This session is sponsored by:

Madden Media