10:40 AM – 11:40 AM General Session: 4 Elements of an Innovator, How to Innovate like a Rap Star

Trend Hunter’s Create the Future framework examines the four elements of an innovator through hip-hop. Using the elements of hip hop – DJ, MC, Breakdancing, and Graffiti – as lenses to find innovation lessons, this keynote collides worlds to open up opportunities in new markets and deliver actionable insight This session is sponsored by:

Diane Shober

9:00 AM – 10:30 AM General Session: Wyoming Office of Tourism Evolution of the Brand with Special Update from Yellowstone National Park Supt, Cam Sholly

Yellowstone National Park Superintendent, Cam Sholly, will provide an update post-floods and an outlook on 2023 and beyond. Evolution of the Brand: Diane Shober, Executive Director for the Wyoming Office of Tourism (WOT), will share the results, successes and learnings from the That’s WY campaign. She’ll also share insights, strategies and plans as WOT works …