Currently, John T. Peters is Managing Director – Mercantile for Brush Creek Luxury Ranch Collection in Saratoga, Wyoming, one of the top resorts in the US as determined by Conde Nast, Travel+Leisure and USA TODAY. John is also the founder of Mind Mashery, a consultancy firm focused on the travel, hospitality, and travel technology arenas.
At Brush Creek Ranch, John leads the team responsible for four on-property, luxury retail experiences as well as the new online store, including overall strategy, product procurement and development, digital development, marketing and merchandising. In addition to John’s Mercantile responsibilities, he leads strategic partnerships for Brush Creek Ranch.
Prior to this, John was President, Travel Media Group at USA TODAY and was responsible for strategy, digital product development, circulation, ad sales and acquisitions like 10Best.com.
Prior to USA TODAY, John was SVP/GM Digital Strategy and Business Development for Rand McNally. John joined Rand when they acquired Tripology.com, where he was the CEO of the venture-funded interactive travel referral service and its network of 17,000+ travel specialists.
Before Tripology, John was VP of Business Development for Wyndham Worldwide where he led the launch of Endless Vacation Rentals. Earlier in his career, John co-founded Zeus Tours & Yacht Cruises, an international yacht cruise/tour and hotel business, which he later successfully sold.
John is a frequent speaker and moderator at domestic and international conferences and has been featured in such publications as The New York Times, USA TODAY, Reuters, MSNBC, Wall Street Journal, US News & World Report, Business Insider and many others. John also frequently presents at universities on the subject of entrepreneurship, and mentors travel technology startups on topics such as product ideation, investor presentations, media and press, customer acquisition, strategic partnerships and more. John has been the recipient of such awards as the GOLD Adrian award for Digital Marketing Promotion and has been recognized as Innovator of the Year by the US Travel Association.